Privacy Policy

Last updated: 02/04/2026

GamesPlus Malta is committed to protecting the privacy of visitors and users of our website and services. This Privacy Policy explains how we collect, use, disclose, and protect personal data in accordance with the EU General Data Protection Regulation (GDPR) and Malta’s Data Protection Act.

1. Data Controller

Data Controller: GamesPlus Malta
Address: 59, Triq Santa Margerita, San Gwann, SGN1674, Malta
Email: [email protected]

2. Personal Data We Collect

We may collect and process the following categories of personal data:

  • Account data: name, email address, username.
  • Contact data: email address, phone number.
  • Transaction data: purchase history, billing details, and payment-related information processed through third-party payment providers.
  • Technical and usage data: IP address, device information, browser type, cookies, log files, pages visited, session duration, and crash reports.
  • Content and communications: messages sent to us, chat logs, user-generated content, and profile information.
  • Location data: approximate location derived from IP address.
  • Marketing preferences: your communication and consent preferences.

3. How We Collect Your Data

We collect personal data in the following ways:

  • Directly from you when you create an account, place an order, contact us, or request support.
  • Automatically through your use of our website and services, including cookies, analytics tools, and server logs.
  • From third parties such as payment processors, analytics providers, advertising platforms, and social networks where applicable.

4. Purposes and Legal Bases for Processing

We process your personal data for the following purposes and on the following legal bases:

  • To provide and maintain our services, including account management and order processing.
  • To communicate with you about your account, purchases, inquiries, and updates.
  • To improve and personalize our website and services, including analytics, testing, and user experience improvements.
  • To send marketing communications where you have given consent or where otherwise permitted by law.
  • To comply with legal obligations and respond to lawful requests from authorities.
  • To detect, prevent, and investigate fraud, abuse, and security issues.

Our legal bases may include performance of a contract, compliance with legal obligations, legitimate interests, and consent where required.

5. Cookies and Tracking Technologies

We use cookies and similar technologies for website functionality, analytics, and advertising purposes. You can manage your cookie preferences through our cookie banner, where available, and through your browser settings.

6. Sharing of Personal Data

We may share your personal data with:

  • Service providers and sub-processors, including hosting providers, payment processors, analytics providers, and customer support tools.
  • Law enforcement agencies, regulators, or public authorities where required by law.
  • Relevant parties in connection with a merger, acquisition, sale of assets, or business reorganization.

Examples of third-party services may include:

  • Payment processors
  • Hosting and infrastructure providers
  • Analytics providers
  • Advertising platforms such as Google Ads and Facebook/Meta Ads

7. International Transfers

If personal data is transferred outside the European Economic Area (EEA), we will ensure that appropriate safeguards are in place, such as the European Commission’s Standard Contractual Clauses, adequacy decisions, or other GDPR-compliant mechanisms.

8. Data Retention

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy and to comply with legal obligations.

  • Account data: retained until account deletion and for a reasonable period thereafter where necessary for backup, legal, or legitimate business purposes.
  • Transaction data: retained as required under applicable tax and accounting laws, typically up to 7 years.
  • Analytics and log data: retained only for as long as necessary for analytics, security, and performance purposes.

9. Your Rights Under GDPR

Under the GDPR, you have the right to:

  • Access your personal data.
  • Request correction of inaccurate or incomplete data.
  • Request erasure of your personal data where applicable.
  • Request restriction of processing.
  • Object to processing, including direct marketing.
  • Request data portability.
  • Withdraw your consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at [email protected]. We may request proof of identity before processing your request. We will respond within the timeframes required by applicable law.

10. Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Children’s Privacy

Our services are not directed to children under the age of 16, and we do not knowingly collect personal data from children under 16. If you believe that a child has provided us with personal data, please contact us so that we can take appropriate action.

12. Automated Decision-Making and Profiling

We do not rely solely on automated decision-making that produces legal effects or similarly significant effects on individuals, except where limited automated systems may be used for fraud prevention or service personalization in compliance with applicable law.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before submitting personal data.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. Any updates will be published on this page together with the revised “Last updated” date.

15. Contact Us

If you have any questions, requests, or concerns regarding this Privacy Policy or the processing of your personal data, please contact us:

Email: [email protected]
Address: GamesPlus Malta, 59, Triq Santa Margerita, San Gwann, SGN1674, Malta